BIRC started out in 2006 as an importer / wholesaler of snacking products from USA. It has become a reputable distributor trusted by top-tier Fortune 500 companies.
VISION: We aim to be the best distributor in the Philippines trusted both by our suppliers and our customers. Our goal is to become the go-to distributor for the top FMCG companies in the world.
MISSION: Represent the world’s best FMCG brands to the best of our abilities. Our trade execution will be second to none. Make products available everyday, merchandised well – the right product, at the right price, at the right channel merchandised properly.